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Dare, Able Invite: taking the human perspective in mobilityplanning
In this workshop we will explore essential factors in human behavior. We will extent theories that have proven to be successfull in Dutch train-stations to urban mobility planning. What is crucial for people to change their behavior? How can we influence time-awareness effectively? Three levels are introduces dare, able and and invite" relating to the kind of offer we are bringing to the client. These levels are introced and applied to sustainable modes of transport: public transport, cycling, walking and multimodal travelling.
Presenters
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Bas Govers, Goudappel I worked in the field of Sustainable Urban Mobility planning for 30+ years as consultant for Goudappel. I was responsible for Mobility plans in cities as Rotterdam, Utrecht, Amsterdam, The Hague, Eindhoven, Maastricht and Tilburg. I am responsible now for the international development of Goudappel, working in Europe, Turkiye and the US |
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iris van Hagen, Goudappel What mobility choices do people make and how do they experience them? As a policy and behavioral research consultant, I always look at mobility from the perspective of the user. With my creative background at the Design Academy in Eindhoven, my strength lies in lateral thinking. I also know how to make complex information accessible and understandable in a visual way with strong graphics and design. I often come up with 'out of the box' solutions and with great energy and enthusiasm I put my creative qualities to work for a better travel experience and a more attractive living environment. |
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Mark van Hagen, Dutch Railways (NS) |
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