Urbanism Next
University of Oregon University of Oregon
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What can shared micromobility teach us about enhancing the micro-freight ecosystem?

In the United States, micro-freight is still a fledgling industry. Can lessons learned and technology developed from the micromobility ecosystem accelerate its growth and proliferation? As digital solutions emerge focused on curb management to achieve transportation policy outcomes, we reflect on what did and didn’t work for micromobility and apply it to building public-private ecosystems that foster micro-freight as a sustainable urban-friendly trend. Join our discussion of the technology supporting a unique zero-emission delivery zone implementation in Portland, Oregon, leveraging real-time data sharing, curb digitization, and partnership with a local e-trike delivery company.


Franklin Jones Franklin Jones, B-Line Urban Delivery

Franklin is an impact entrepreneur working at the intersection of sustainable transportation and local economies. He brings over a decade of experience in cycle logistics, local food hubs, and impact business models. Franklin founded B-Line with the vision of creating a company that can be a catalyst for building more sustainable and equitable communities.

Kelly Rula Kelly Rula, University of Washington Urban Freight Lab

As the Director of the Urban Freight Lab, Kelly leads innovative funding strategies and new partnerships and contributes a policy lens to current and future research projects. Before joining the SCTL, Kelly managed the New Mobility team at the Seattle Department of Transportation. Her team oversaw shared mobility programs, led policy and strategic direction for new mobility services like autonomous vehicles and urban freight, and advised on data and technology innovations to help prepare for the future of transportation in Seattle.

Michael Schwartz Michael Schwartz, INRIX

Michael Schwartz has more than 20 years of experience implementing and overseeing teams working on data-driven transportation plans, policies, and infrastructure. He is currently the General Manager of City Products at INRIX, including Ride Report shared mobility management, Curb Analytics, and the Road Rules software suite. As the former CEO Ride Report, Michael grew the company from its pre-revenue phase to more than 75 customers of shared mobility management software and a footprint in more than 100 shared mobility markets across three continents around the world.

Jacob Sherman Jacob Sherman, Portland Bureau of Transportation

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