Dare, Able Invite: Taking the Human Perspective in Mobilityplanning

I worked in the field of Sustainable Urban Mobility planning for 30+ years as consultant for Goudappel. I was responsible for Mobility plans in cities as Rotterdam, Utrecht, Amsterdam, The Hague, Eindhoven, Maastricht and Tilburg. I am responsible now for the international development of Goudappel, working in Europe, Turkiye and the US

What mobility choices do people make and how do they experience them? As a policy and behavioral research consultant, I always look at mobility from the perspective of the user. With my creative background at the Design Academy in Eindhoven, my strength lies in lateral thinking. I also know how to make complex information accessible and understandable in a visual way with strong graphics and design. I often come up with 'out of the box' solutions and with great energy and enthusiasm I put my creative qualities to work for a better travel experience and a more attractive living environment.

Mark van Hagen (1961) has been working for NS (the principal Railway Operator in the Netherlands) since 1990, at the moment as a researcher on customer experience. In this role he is responsible for (innovative) studies on customer demands, chain management, station and train experiences and the development of CX measurement systems. Working as a thought leader analyzing customer data and advising the management of NS is also his responsibility.