Using Water Blocks to Unlock Urban Imaginaries: AR and Placemaking

Location: Room - Opal II

The workshop is based on a prototype developed by Imagination of Things, a creative studio focused on play for impact, in collaboration with The Place Bureau, a strategic placemaking studio. We'll explore place futures, utilize AR as a digital method to foster placemaking, and encourage urban imagination for areas defined by their relationship with water. The workshop aims to showcase a play mindset and AR as part of a toolset to prototype interactive, participatory components of urban design endeavors. This can be particularly meaningful for projects with spatial awareness, turning users into participants, and play into insights.

Presenters

Vitor Freire, Creative Director, Imagination of Things Vitor Freire is a creative director and choreographer of experiences crafting story-driven interactions. He has collaborated at CI&T; Crispin, Porter + Bogusky; VICE; and 72andSunny. At Imagination of Things, he has been leading impactful and award-winning projects involving design fiction, mixed reality, and experience-based labs and workshops. He has a Masters in Creative Technology at New York University (ITP, Tisch School of Arts).