Urbanism Next
University of Oregon University of Oregon
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Public Mobility: The Next Generation of MaaS


Location: Room - Emerald II

This session focuses on the evolution of MaaS towards Public Mobility, juxtaposing the big promises and premise of MaaS with real-world implementation: from MaaS 1.0’s app-centric introduction, towards Public Mobility (2.0) with full integration and the 3.0 development towards legacy system transformations. TNO will present research insights regarding government roles in MaaS-ecosystems, and Cityfi will share perspectives on private sector engagement. The Ministry of Infrastructure and Watermanagement (Netherlands) will showcase their lessons learned and next steps on MaaS. We will conclude with a paneldiscussion envisioning MaaS's future, debating nomenclature, shaping perceptions, and overcoming barriers.


Presenters


Bon Bakermans Bon Bakermans, Policy Advisor Smart Mobility, Dutch Ministry of Infrastructure and Water Management

Bon is a dynamic policy advisor at the Dutch Ministry of Infrastructure and Water Management. He focuses on the future of mobility and its link to data and digitalisation.


Evan Costagliola Evan Costagliola, Senior Principal, Cityfi

Evan is a senior principal at Cityfi, a global innovation and strategic advisory consultancy, where he leads the firm's European practice. Evan leads mobility policy, strategy, pilots and partnership projects, including zero-emission transition, mobility management, shared mobility, curb management, mobility hub, and start-up advisory work. Previously, he managed Nelson\Nygaard's Emerging Mobility Practice, ran transportation partnerships and data policy for Lime, and served as the Seattle Department of Transportation's New Mobility Manager


Marjolein Heezen Marjolein Heezen, Consultant/Researcher, TNO

Marjolein Heezen is a consultant and researcher in urban innovation and mobility at TNO Vector, a Dutch think-tank and knowledge institute. As an engineer with a background in mechanical engineering, innovation and transition management, her work focuses on translating innovations to society so they contribute to societal goals and future-proofing. Her areas of expertise focus on urban issues, new mobility concepts and innovation capacity, providing insights on policy, governance and strategy. With her research, she commits to bettering the world of today, tomorrow and the day after tomorrow, where - with a lot of courage - ambitions can become reality.


Nico Larco Nico Larco, Director, Urbanism Next Center / University of Oregon

Nico Larco, AIA is a Professor of Architecture and Urban Design at the University of Oregon where he is the Director of the Urbanism Next Center and Co-Director of the Sustainable Cities Institute. Prof. Larco assists cities and projects with future-proofing, has run workshops and charrettes nationally and internationally on this topic, and is currently coordinating work in this area with various municipal and state agencies across North America and in Europe. He also recently published the Sustainable Urban Design Handbook - available here: https://www.amazon.com/Sustainable-Urban-Design-Handbook/dp/1138945692.


Kevin Vedder Kevin Vedder, Researcher / Consultant Spatial Planning & Mobility, TNO

Kevin Vedder is a researcher at TNO working on the spatial integration of various transitions, with particular attention for mobility and energy. Having a background in spatial planning, he often takes the integrator role, connecting multiple domains. He has worked on projects regarding new mobility concepts, governance and policy, and the spatial implementation of the energy transition.


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