2023 Urbanism Next Conference
Sucharita Kodali
Plenary Speaker
What Happened to the eCommerce Hockey Stick?
Location: Oregon Convention Center - Ballroom (202-203)
Online retail experienced explosive growth during the pandemic, and that growth was across a variety of categories—food, furniture, footwear and just about everything people buy. While consumers have returned to stores in the last 18 months, the specifics of what they are buying now and where those purchases are happening have enormous repercussions for urban retail. In this session, Sucharita Kodali will discuss the current state of eCommerce, what the pandemic did and didn’t affect, how the retail landscape changed in recent years and predictions for the future of shopping.
CE Credits for APA, AIA, and ASLA, should be available for many sessions and workshops. More information on this will be available shortly.
Presenters
Sucharita Kodali, Forrester Sucharita serves digital business strategy professionals. She is an expert in e-commerce, omnichannel commerce, consumer behavior, and trends in the retail and consumer goods space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. In her research, Sucharita covers areas such as e-commerce trends and global, regulatory, and technology issues shaping commerce. She is the author of Forrester’s “The World’s Most Future-Proofed Brands” report, which reviews global consumer-facing brand manufacturers. She is often the keynote speaker at retailer conferences around the world and is frequently featured in national media such as NPR, The Wall Street Journal, The New York Times, Bloomberg Businessweek, The Information, and more. Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she was part of the strategic planning team. Sucharita holds a BA in economics from Harvard University and an MBA from the Stanford Graduate School of Business. |