Urbanism Next
University of Oregon University of Oregon

2023 Urbanism Next Conference

Portland, Oregon, USA
April 26-28, 2023
March 17, 2021
8:00 am
to
March 19, 2021
5:43 pm
Pacific
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Cities, interrupted: harnessing the unexpected success of micromobility to help cities return from COVID-19 stronger than ever


Location: Oregon Convention Center - C-124

Entering the 21st century, cities reemerged as economic engines. But that new vibrancy came with increased congestion, housing and transportation costs, and gentrification. Without overwhelming motivation to change, these entrenched problems proved difficult for public and private sectors to address. Two unexpected occurrences, COVID-19 and shared micromobility, created a once-in-a-century opportunity to reimagine cities. During this session, academics, policymakers, and micromobility experts will share how cities can capitalize on this opportunity by presenting research on public benefits resulting from micromobility, data on micromobility users and use cases, and examples of how regulations determine program success.


CE Credits for APA, AIA, and ASLA, should be available for many sessions and workshops. More information on this will be available shortly.

Presenters


Omar Asensio Omar Asensio, Georgia Institute of Technology

Dr. Omar I. Asensio is an Assistant Professor in the School of Public Policy at the Georgia Institute of Technology. His research uses statistical and computational tools and focuses on big data and public policy, with applications to energy systems and consumer behavior, smart cities, and machine learning in transportation and electric mobility. Dr. Asensio is a recipient of a National Science Foundation CAREER Award and is a member of the National Academies of Sciences, Engineering, and Medicine (NASEM) New Voices 2021 cohort. He holds a doctorate in environmental science and engineering with specialties in economics from UCLA.


Becky Edmonds Becky Edmonds, Seattle Department of Transportation

Becky Edmonds is the Shared Mobility Program Manager at the Seattle Department of Transportation. In this role she facilitates permitted scooter, bike, and car share vendors to operate in Seattle, prioritizing safety, equity, accessibility, and sustainability. Previously Becky worked in curbside management and led Seattle's Community Access and Parking Program. Becky is personally and professionally passionate about racial and climate justice and Vision Zero, and works collaboratively across sectors to move toward those values. Becky holds an MPA from the Evans School of Public Policy and Governance at the University of Washington.


Zarina Infante Zarina Infante, Commute Seattle

Zarina joined the Commute Seattle team as a Transportation Specialist in 2021 to work with big businesses and large buildings on their sustainable commute programs. She entered the world of transportation by helping launch the first free-floating carsahre service in Seattle in 2014. Zarina oversaw outreach to local organizations and fostered partnerships to launch innovative mobility programs throughout Seattle. Zarina is from the Bay Area originally and earned her BS in Business Management from San Jose State University. She found her passion in helping people access transportation resources as she witnessed the growing congestion in Silicon Valley and Seattle.


​Daniel McCarthy ​Daniel McCarthy, Emory University

Daniel McCarthy is an Assistant Professor of Marketing at Emory University's Goizueta Business School. His research interests include customer-based corporate valuation, which he popularized, customer lifetime value, limited data problems, and the marketing/finance interface. He has published research in top-tier academic journals, including Marketing Science and the Journal of Marketing Research. His work has won numerous research awards, including the Lehmann, MSI Clayton, Gary Lillien Practice Prize, and MSI Young Scholar. His work has been featured in major media outlets such as the Harvard Business Review, MIT Sloan Management Review, WSJ, Inc Magazine, and the Economist.


Shari Shapiro Shari Shapiro, Lime

A native of Chicago, Shari Shapiro, LEED AP dedicated her career to making cities great places to live, work, and play. Shari spent 15 years as a lawyer and lobbyist focusing on sustainable development and transportation. Now, as Head of Global Policy, Shari and her team use Lime’s data and experience from over 230 cities to expand the role of shared micromobility in cities’ transportation systems. Shari earned a BA at Brown University and JD from the University of Pennsylvania Law School, earning the Milton C. Sharp Award for Best Grades/Best Research in Urban Renewal or Land Use Planning.


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