Denise Bottcher is the State Director of AARP Louisiana and is responsible for advancing the organization’s social mission on behalf of Louisianans 50-plus and their families. With nearly 500,000 members and 22 volunteer leaders across the state, Denise leads the five-member team in Baton Rouge and New Orleans to help all generations live their best lives in their own homes and communities through advocacy, education and service. Through her strategic guidance and leadership, Denise and her team have driven social change at the state and local level by working with policy makers, collaborative organizations, and dynamic volunteers. Family caregiving, health care, financial resilience, and livable communities are her top priorities. Denise joined AARP in 2010 as Associate State Director of Communications, overseeing the media and communications strategy for advocacy, community outreach and member communications. Her career spans over 25 years in the private sector, government and non-profit arena. She has an extensive background in crisis communications, targeted communication and advocacy strategies for businesses, politicians and government agencies. Among her varied experience, she served as the press secretary and official spokesperson for Governor Kathleen Blanco during Hurricanes Katrina and Rita.
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