Applied Information Management Master's Degree Program
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Dale Goodno ('98) in his office at Sister's of Saint Mary, where all the IT wiring ends come together—and he likes it that way!
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Dale Goodno ('98) in his office at Sisters of Saint Mary, where all the IT wiring ends come together—and he likes it that way!
About AIM

Big picture thinking. Applied skills. Finally a multidisciplinary alternative to your traditional MBA.

In 1985, Tektronix managers met with academic leaders and created a first-of-its-kind initiative to ensure that their managers had the skills and knowledge to excel in the rapidly changing information environment. The result was the Applied Information Management degree from the University of Oregon—now a successful and prestigious, multidisciplinary master of science degree with full accreditation, award-winning instructors, and a worldwide reputation. Today, AIM is well-known for its unique applied approach, teaching students real-world skills they can put to use immediately in the workplace.

AIM departs from traditional MBA programs by examining information management from a variety of perspectives, including educational technology, information science, business management, communication and journalism, fine arts, and library science. In fact, the curriculum covers four distinct, but related, areas:

This big picture outlook gives students invaluable skills to truly excel in their careers.
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